The correct Franchisee Developer Profile and approach is critical to attracting the attention of Franchisors as they require a unique set of qualification criteria necessary to engage serious interest from their brands.
Morocco Franchise Alliance understand the process and the key qualification criteria required by Franchisors and can assist prospective Franchise Developers with the key steps involved in the acquisition of master or area development franchise or license rights for their country or region.
A comprehensive 3-step franchise advisory service designed to help companies or high net worth individuals to identify, evaluate and secure master or area development franchise or license rights for their country or region for brands
We carry out an initial consultation and data gathering to evaluate and determine your:
- Franchise business goals and objectives
- Existing business
- Current organizational structure and capability
- Financial resources and capital available for investment
- Preferred franchise development formats
- Preferred franchise sectors (e.g. F&B, retail, services)
Following this process, we prepare a comprehensive franchise developer profile including:
- Group/company overview
- Business history and background
- Business values and integrity
- Vision and mission statement
- Company principal(s) and management team experience
- Corporate strengths, capabilities, qualification and skills
- Experience and knowledge of the development area
- Accessibility to real estate and retail locations
- Supply chain and logistical resources
- Financial qualification and capitalization
- Commitment to the franchise business success
- Understanding of roles and responsibilities in franchisor/franchisee relationship
- Strategic development commitment
- Local market overview
We present a list of brands interested in exploring opportunities in your development area based on the agreed selection criteria. This presentation will provide an overview of the brands’ backgrounds, businesses and other relevant information including:
- Brand history
- Ownership structure
- Location of head office
- Senior executive team
- Number of domestic/international locations
- Operating formats, menu offerings, etc.
- National and or International franchise experience
- Franchise development model
- Assessment of suitability and appeal for investor’s development area
- Assessment of compatibility with investor’s selection criteria
Preparation of comprehensive franchise documentation suite (Franchise Draft Summary or FDS)
- Initial consultation/review
- Needs analysis/initial FDS outline to include key terms summaries, Letter of Intent/Memorandum of Understanding, franchise agreement and master franchise agreement/area development agreement
- Intermediate consultation/review 1
- Finalize FDS outline
- Draft FDS submission
- Intermediate consultation/review 2
- Final submission of FDS
- Final consultation/review