Founder Message

Morocco Franchise Alliance is the result of over 32 years’ professional experience spent with large national and international Food and Hospitality groups and brands within Africa Middle East region. Our deep attachment to the values of work in business, friendship, performance and citizenship are our Core of existence.

We are a new start up with strong background in Food and Hospitality, Services B2B/B2C and Retail to develop local brands to National and International Franchise ranking with commitment to brand standards.
We have been supporting companies in their development and daily implementing human, financial, marketing, advertising, developing resources to match the ambitions of our ReKrut-Process in becoming franchisor or Franchisee.

Our targeted and qualitative approach allow us to benefit from a leading position in the field of management franchising of national and international brands in Food & Hospitality, Services B2B / B2C and Retail sectors.

Morocco Franchise Alliance is above all a know-how and a team spirit whose challenges are the satisfaction of our customers and the professional development of our partners.

Our added value: Daily challenge, solid bonds of trust, tailor-made services for great business development and consistent R.O.I for both, franchisors and Franchisees.

“As long as you are getting to do what you
love and getting paid to do it, it’s the best feeling.”
By
Varun Sharma

Dr. Najib Erraiss
Founder & Managing Partner